Mastering SOCIAL Media Content Creation: A Guide to Self Expression With Chandler Lee

Ever feel like creating content for social media is draining you? You’re not alone.

In this episode of the Remote CEO Life podcast, I sit down with Chandler Lee, a business and content creation coach who unapologetically helps ambitious female entrepreneurs master content creation by tapping into their unique self-expression.

Chandler’s journey from network marketing to building a thriving coaching business proves that showing up boldly online isn’t about following trends - it’s about owning your truth and building a personal brand that magnetically attracts the right people.

We dive into:

• Why most founders struggle with content creation and how to make it fun again
• The power of storytelling and sharing your origin story on social media
• How to build confidence and stop hiding online
• The difference between chasing algorithms and creating content rooted in self-expression
• Why your personal brand is your greatest asset as a female entrepreneur

If you’ve been holding back from showing up online, this episode will inspire you to use content creation as a tool for freedom, impact, and authentic connection.

🔗 Connect with Chandler Lee

• Website: chandlerleeco.com
• Instagram: @chandlerleeco
• YouTube: Chandler Lee

🎧 Tune in and learn how to stop hiding, start sharing, and finally feel confident showing up on social media.

#ContentCreation #SocialMediaStrategy #PersonalBranding #SelfExpression #FemaleEntrepreneurs

Chapters

• 0:00 Why Founders Struggle With Social Media
• 5:02 Chandler’s Journey: From Network Marketing to Coaching
• 9:29 The Real Reason Content Feels Hard
• 13:58 Storytelling as a Content Superpower
• 19:28 Making Social Media Fun Again
• 24:28 Authenticity vs. Truth in Branding
• 31:08 Vulnerability Without Oversharing
• 36:11 Practical Tips to Start Showing Up Online
• 39:15 Freedom & Business: What It Really Means

Transcript

Sophie (00:00)
If you're a founder that absolutely hates creating content for social media, today's episode of the Remote CO Live podcast is for you. Today I'm joined by a Chandler Lee, who is a business mentor and content creation coach who unapologetically teaches highly ambitious female founders how to show up big, bold and completely themselves online, creating a brand so magnetic that people can't help but look at them and say, who is she? Now Chandler has so much energy and passion for social media and it really comes across in everything that she does.

I was actually on her podcast a few weeks ago and I absolutely love talking to her. She's got so much energy for this subject. And if you go and look at her social media, you can see why she is absolutely smashing it in business because she really does unapologetically come across as her most authentic self in all of her content. And that has led to the success of her businesses. Now Chandler's path to building that level of personal impact is really rooted in her own authenticity. And today she's telling us her journey of how she went from

network marketing business to this coaching business and how her own journey has inspired the content that she puts out today and everything that she teaches her clients. She is really, really, really great at looking at exactly what you need to do to show up as your most apologetic, authentic self online. And everything she said today really helped inspire me to start going and creating better content for my own social media. So if you are struggling with

content creation, you're feeling like it is an energy drain, this is an episode you are definitely gonna wanna listen to.

Sophie (01:30)
Hey Chandler, welcome to the Remote Sea Area Life podcast, how you doing?

Chandler Lee Co. (01:33)
Sophie, I'm so excited to be here. I am doing great.

Sophie (01:37)
Amazing. I'm so excited to have you. I've obviously been on your podcast and I'm super excited to have a flip reverse of the chat. So let's kick off with your story. Tell us a little bit about you and where you've kind of gone from and where you are today.

Chandler Lee Co. (01:50)
Yeah, so first of all, I live in North Carolina in the US and I am married. I have a dog. I am getting ready to turn 34 years old. And I actually, I mean, I'll try to make this story as short as possible, but I spent my entire life kind of trying to look very prestigious on paper and

I have been very successful in multiple different careers and it never fulfilled me to the point where I felt like when I put my head on the pillow at night, I felt good about who I was and what I was doing and like very filled up. So when 2020 came and we all know what happened in 2020, I had this moment where I had nothing to do but sit with myself. And that was the first time ever in my life that I had to actually look at myself in the mirror and realize who am I without all of these titles, without all of these.

accolades and accomplishments and I didn't know who I was. And so I kind of, had a freak out moment. I actually had a panic attack and, that was the first time I had ever experienced that. And I remember I had always loved social media, just, you know, we like grew up in the time of social media being really like fun and new and interesting. And I was very intrigued by it, but I never wanted to put my life on social media. However, in 2020, when tick tock was like starting to take off and all these things, I was like,

I'm just going start posting and just have fun with this. So I started showing up on social media and lo and behold, I joined a network marketing company. and I started building a team and I fell in love with being a leader of other women and coming together and building like this circle of empowerment and creating businesses and just getting better as, as human beings and then making money because of that.

Fast forward, I decided to close a chapter on network marketing. It was no longer for me. I realized I was just a glorified employee in that role. And I thought to myself, I'm going to start my own thing. And I have no idea what I'm doing. I actually had no idea that the world of online coaching and courses existed. But I started creating courses with things that I was passionate about and people were buying them. And I was like, this is the coolest thing ever. I'm just going to keep posting on social media and keep creating these really cool experiences.

And now we're five years later and I've been a business owner creating courses and programs since 2022. And now I really focus on like personal brand and content growth for businesses and female founders. And I'm truly obsessed with what I do. So that's me in a nutshell.

Sophie (04:18)
I love it. love it. And your obsession for it and like your passion for it really comes across, I think, in your content. You can tell you love social media and like you love what you're doing. And I think that that's really rare to see, actually, because I think so many founders really struggle with social media because they don't understand it or maybe they feel like they miss the boat. One thing that really stood out to me, what you said there was that you jumped on the opportunity, like when it was kind of becoming big in COVID, like on TikTok, for example.

Chandler Lee Co. (04:26)
Thanks.

Sophie (04:45)
And as you said that, I thought, I wish I'd done that. And it's almost like sometimes we feel like we've missed the boat, like on an opportunity when actually we can start the opportunity whenever we want. There's always going to be something that we wish we look back on and be like, I wish I'd done it then. The timing's never going to be perfect. But I love how much your passion comes across from it. And obviously you're teaching other people how to have that success and become like a really.

fully expressed version of themselves, like the women that you're working with through the social media content that they're putting out there. So tell me a little bit about how you did that through social media and then how you've then gone on to teach other people to do that.

Chandler Lee Co. (05:20)
Yeah, that's a great question. It's funny you say that because I still look back and I'm like, I could have done more with tick tock. I'm like, I feel like I missed the boat there too, but at the same time, like social media, whether it's tick tock, Instagram or anything new that pops up, it's going nowhere, but getting bigger. So now is the time. Now is the best time. Like you, you know, we can always look back and say, I wish I would have done more, but it's like, the opportunity is right in front of us.

The way that I learned to self express, gosh, I feel like I self sabotaged myself so hard into trying, I spent so many years trying to avoid self expression and fill that void with, like I mentioned, like I was really chasing the success on paper, like the successful titles. And when that hit me in the face, like I felt like I truly got gut punched. I realized,

how wrong that was, but it was like I didn't, it never surfaced for me because I thought if I follow the path, like the American path, mean, honestly, not even just the American path, but the path of success, you you get a degree, you get a good job. I even have my master's degree. Like I was always succeeding, then you should be happy in life. And I realized that that wasn't the case. So I know that this sounds like how does this tie into content? But my problem was is,

I never sat down and did that work on myself. never realized who I actually was and how I was sabotaging myself. But once I did, I was able to then freely put that into my content in different ways and build my offers around what I was experiencing and how I had transformed into what I've realized about myself. And I think one of my favorite things is coaching women on the fact that there are no rules. We don't have...

We think we have all these rules. think we have all these guardrails and we think we have to stick to a blueprint. And the thing is, like life is short and we don't really have these rules. And it's so liberating to go against the grain and do what lights you up. And all the while, as you're doing that, put it in your content and document instead of trying to say to yourself, again, we do this in our, in our daily lives, but content is like, everyone sees content as a separate world. Whereas I see content as an extension of who you are and

there's no rules with content. And if you're not infusing your voice and infusing the experience and the wisdom and the lessons that you're learning in real time, that's where you're really missing the boat. It's like you could stand out so easily just by talking about what's going on in your heart and in your mind. And people have a really hard time with that because especially women in our industry trying to gain business and gain clients.

We feel like we have to look perfect. We have to look like the expert. We have to look like the leader. And so we're really afraid to show any parts of us that might expose too much or might maybe allow us the perception where we don't look perfect for a moment. So I really tapped into that. And I still to this day am challenged by self-expression. Like it's never, it's not one of these things where like you finally arrive. It is truly, it's like spirituality. It's like you.

Sophie (08:10)
Mm-hmm.

Chandler Lee Co. (08:23)
Tapping into self-expression should be part of your daily routine. It should be something that you're constantly working towards and working on and strengthening. And that's what I use content as my vessel or an outlet of self-expression. And that's where I've, I just have fun with it.

Sophie (08:39)
I love that. I love that it's so fun for you because for me it's such a chore. I find it so hard. And I think we spoke about this when I came onto your podcast and I'm just like, how do I make this fun for myself? Like, how can I do this? Is it because I'm not expressing myself in the way that I want to express it? Which is probably true. Like, maybe I just don't know quite how to express myself in that realm.

Chandler Lee Co. (08:43)
Yeah.

Yeah, that's exactly what it is.

Sophie (09:03)
So I guess it's like just trial and error. Like have you found anything that you think is like, this is my style, this is what works? Like is there like a specific strategy and formula to how you're creating content to make it feel good for you?

Chandler Lee Co. (09:16)
Yes, I'm also, I studied pre-med, like I'm very science-brained. So I need strategy, I need structure, while the other half of me is like very creative, very artsy. So I have to have the perfect combination of both. And I 100 % have a strategy in my content. And what I would tell you and anyone else listening is first and foremost, it starts in your offer creation, which I know sounds interesting, but you're creating an offer.

Tell me one of your offers, that you've talked about recently.

Sophie (09:49)
Yeah, so I've got the freedom model method. It's like a group coaching slash course hybrid to teach somebody how to actually create a business that works well for their lifestyle, not one that they work for.

Chandler Lee Co. (10:00)
Okay, amazing. So you created this freedom vibe because you've achieved that, correct? Which I definitely do. Yeah. So as you're creating offers that come from your personal experience and your personal wisdom, what's missing in your content is you are so far ahead. Like you're so outside of that transformation. Even if you still have work to do there, you have forgotten what it felt like when you first entered that path. So your content, there's multiple different angles, but

Sophie (10:05)
Yeah, yeah, yeah, exactly.

Yes.

Chandler Lee Co. (10:28)
First and foremost, your content needs to tell the story of where were you before you even thought I need this transformation? Where were you before you ever thought I'm done with this lifestyle? I'm going after freedom. And to tell this story, so the copy is one thing, the messaging is one thing, the visual is the other. So in the copy, you wanna tell this story, another thing we get stuck in, and I see it all the time in my clients, we get stuck in like, we don't wanna stay in first-person tents.

So what I would say to you is when you're telling this story, it's not you saying like you are fed up with the nine to five and you daydream about being your own boss and you daydream about freedom. That's not the story. The story comes from a specific moment in time. I was sitting in my cubicle and my boss told me I was gonna get a pay raise that I never saw while also adding extra tasks to my plate.

Sophie (10:58)
Mmm.

Chandler Lee Co. (11:23)
and also giving me a direct report and also doing all these things. And I had this moment where I put my head in my hands and I was like, what the F am I doing with my life? I can't continue to go on like this. All I'm doing is counting down until 5 PM and counting down to the holidays. And I had this moment where I just reached rock bottom. And I thought to myself, I'm scrolling social media. I'm seeing other people do this. I can do it if she can do it. And so anyway, all of that to say that message is the story.

and you tell that story over and over and over again because the moment that you start telling it, you remember like, and then this one time this happened and this other time this happened and you want to unlock all these stories and you think to yourself, what does this have to do with selling? And that's where I would argue this is the easiest way to sell. It's the easiest way because someone

is not going to see themselves in your copy when you're speaking directly at them, but they're going to see themselves when you tell your story from first person. And they're going to say, she is like me, but she gets me, she sees me, and I trust her without even knowing her. And they automatically are drawn to this unspoken energy where if you have the strength to be vulnerable and telling your story, they want to be around that. They want to be led by someone who is able to open up and celebrate.

being human. So that's the copy portion. The visual portion is like everyone has their own way of expressing visually. I find this very interesting. And a lot of times we go to strengthen the messaging first because quote unquote magnetic messaging is like a hot topic in our industry. And everyone wants to figure out like, what do I need to say? What do I, you what's the right hook and blah, blah, blah, blah, blah. Where I say back up a little bit, your visual is

Sophie (12:46)
Yeah.

Chandler Lee Co. (13:09)
This is going to sound harsh, not speaking to you directly, but a lot of the clients I work with, like the visual is very boring. And so if you are working on your messaging, but your visual of the content is not pulling people in, I mean, this is a visual platform. If you're not pulling me in, I'm never even going to read your messaging. So visual for multiple different people is going to look different. So for me, like I, for so long, I resisted dancing in my content because I thought to myself, what does that have to do with business?

Sophie (13:17)
Mm-hmm.

Yeah.

Chandler Lee Co. (13:37)
And then I thought it has everything to do with business. That's who I am. I love to dance. So I dance in my content and it's very captivating for people. And it's kind of like, it throws them off a little bit. So they, they're intrigued by the dancing and then they read my message. Whereas for other people, it might be outfits. have a whole offer on it's called dress like her. And it's like this theory behind pull out the outfit in your closet, especially women like us who work from home. Like we look at us, like we're in t-shirts, like we don't like we're comfortable. So it's like.

Sophie (14:05)
⁓ yeah.

Chandler Lee Co. (14:07)
Go find outfits in your

closet that you love, that you rarely get to wear and make a piece of content wearing it. And it's interesting to people. Like we're girly girls. Like we like that.

So you might have this where you start and you kind of look like crap and you're tired and you don't have any makeup on and your hair is all a mess. And then all of sudden, boom, you transition and you have your hair done and your makeup on. It doesn't have to be a big deal. But even that simple transition makes the content visually appealing. And then they come and they read your message.

So it's like, there's so many different ways of doing this. And I coach on all of that, but it's like, you have to find a thing that works for you, that lights you up. Because if it's not, that's another thing is if you're not getting goosebumps from your own content, if you're not on the edge of your own seat, creating your content, no one else is going to be. So that's, it's like, it doesn't have to take a ton of time and energy. It takes me 10 minutes to create a post, truly. I'm just like, I know what I like to do. I know what I like to post and it's fun for me. And I prioritize that.

Sophie (14:55)
Hmm.

Chandler Lee Co. (15:06)
And in my opinion, everything comes back to content. If you're not getting sales in your courses or in your launch, if you're having a hard time retaining clients, like even your paying clients, they're watching how you show up.

Chandler Lee Co. (15:18)
like even when we're educating, even when we post educational content, it should be some sort of story, but this sort of storytelling where you're talking about where it all originated for you with your transformation and where you initially thought to yourself, I need, it's time for me to change.

That's what I call origin content. And that should be the start of every thought when it comes to selling your offer, where it's like most people want to go to, well, I need to make this sound appealing. I need to make this offer sound appealing. I need to understand my ideal client. And that's where I feel like I look at content a little bit differently, where I think you are jumping to try to understand your ideal client before you've ever tried to understand yourself.

Sophie (15:58)
Mm.

Chandler Lee Co. (15:58)
and put

that into your content. And that's where, that's where I coach people first is origin content, but I have six different angles of, of content, especially all of this coming back to an offer. So I, that's how my content strategy is always wrapped around. What am I selling that week? And I'm always inviting people into something, whether I'm launching or I'm going into my mastermind or it's a simple low ticket lead magnet to me, it all comes back to whatever I'm inviting into. That's where I create content from.

Sophie (16:26)
Yeah, that makes perfect sense. And I completely resonate with what you're saying around the origin story, the content messaging part, because like I've told you before, I don't always show up so well on Instagram or TikTok. I'll explain why I think that is based on what you've said in a minute. But I do show up really well on LinkedIn and like any written platform.

And whenever I share an origin story piece of content, is by far the ones that do the best, the ones that get the most engagement, the ones that get the most comments, ones that get me the most DMs. So like fully believe in that strategy and approach. What I have definitely struggled with is the visual element. And I think this is why I struggle so much with like the content creation for short form platforms like TikTok and Instagram. And something that I've found out about myself recently is that I actually have aphantasia.

where I can't visualize. Like if I close my eyes and you tell me to think of an apple, can't see the apple. I know what an apple looks like, but I can't see it. So like I have no visual reference. And it was interesting, I did an exercise a few weeks ago with my friend where we were creating, we were drawing, it was like an art therapy class where we were drawing our vision board out. Hers is all of these beautiful pictures and she's like drawing everything out really nicely. Mine's all words.

I'm literally just writing words on the page. So I think now that I understand that about myself and based on what you're telling me there around like the visual and I completely agree like the visual is so so important but that's something that I personally think that's why I've always really struggled because I'm not a visual person. I can't see it in images, I can see it in words. So like strategy, ideas, all of that side of things.

Chandler Lee Co. (17:44)
Wow.

Sophie (18:04)
I'm really really good at that but I've always said that I'm really bad at the execution of that. So I really want to understand how I can get better at that. And what you're saying though is it makes perfect sense. Go and put on your favourite outfit, make yourself feel better, do something that you embody in your daily life, like dancing, in your posts as well. I think I'm...

I'm at that stage at the moment where I'm trying to figure out what is that? How do I do that? How do I implement that that feels really authentic to me? Because I always thought, social media isn't authentic to me because I don't like it. But actually, I think it's just that I can't see how I'm meant to present myself there. I can only think about it in words, which is pretty crazy. That was a pretty wild realization, honestly.

Chandler Lee Co. (18:44)
Yeah.

Yeah.

So

wild. mean, my, my, my imagination immediately goes to, like I pictured you like sitting in like a stool and you have like this big canvas of just like, you know, the flip paper and you're sitting in front of this canvas and you're writing a word and you're just writing it. And that's the visual you record yourself from the, from behind, like writing this word and then the word, whatever can capture the message of whatever it is that you're telling in that real.

Sophie (19:17)
Yeah.

Chandler Lee Co. (19:17)
But I mean,

there's so many different ways of doing this. you know, cause I do believe too, that there's like, I'm not, I don't, I'm not saying this is wrong. Cause I don't, I don't think anything is wrong. I think we all find our own way of doing this, but I don't coach on like faceless branding. I truly believe you have to be present physically in your content. So there's a way that you could crack the code on what that is for you, Sophie, or anyone listening who maybe resonates with that. Cause I'm sure a lot of people do. Like, I don't know what that is for me.

you like, wouldn't believe the amount of people who are like, would never dance in my content. And I'm like, okay, that doesn't have to be you. Like that's the, that's the beautiful thing here is like, there's so many different ways of doing this, but yeah, I think that's so interesting that you like the visual for you goes to written words, but I would argue writing words is still visual. Like, you know, it's just.

Sophie (19:47)
Mmm.

Yeah.

In the way that you've just

described it, yeah, like you can make it visual, right? Like you can find ways to do that. It's just a case of, yeah, there's so much opportunity there. It's just like, again, I'm not a visual person. So like, you just said I've had this vision of the board. I'm like, oh, okay, I would never have thought of that, you know? So I love that. I love that. It's wild how different people's brains think. And I only recently found this out and it's been this whole thing my whole life. So who knew?

Chandler Lee Co. (20:08)
Yeah. Yeah.

Yeah.

But yeah. Yeah.

Sophie (20:33)
But it makes perfect sense to try and find the thing that's most authentic to you. obviously, authenticity is a really big buzzword right now. And I fully want to embody authenticity in my business and only show up in ways that feel good for me. What do you think that looks like in practice? Other than what we've already mentioned around trying to find your unique style, does that also mean that if somebody doesn't resonate with social media, they shouldn't use it? Or how can someone use that in their most authentic?

way.

Chandler Lee Co. (21:03)
I think for what we're doing here, I've never had someone come into my world and say, don't want to use social media. And that's probably because of my own marketing. If someone did come to me and say, I don't feel like social media is authentic to me, I would have a lot of pushback on that. And I would have to dive into, there's some psychological block there that...

Sophie (21:19)
Mm.

Chandler Lee Co. (21:26)
you feel unsafe showing up on social media. And I would have to really dive into what that is. And whatever it is, it's going to unlock magic in my opinion, because social media for business owners like us is complete gold. Like there is no, there's no reason to not use it. I also find it can be very therapeutic, especially for people like us who tend to get so wrapped up in our, in our business and we isolate ourselves at times.

Social media is a social platform. So it's a very, very nice way like you and I would have never met without social media. So that's part of where I would coach on like maybe the pushback on using social media when it comes to the word authenticity. I try not to use that word because I do feel like it's misunderstood. The word that I use is truth, which is a synonym for authenticity. But I do believe the highest frequency that we can admit is truth.

finding joy in our truth. And I think that telling these stories, like when you do tap into the origin story, and then if you flash forward to the final piece of content that I teach, it's called the desire in the afterlife. And what I find for women like us, and I was just coaching on this last week, is we struggle with humbly bragging about how good we have it. And so what that looks like in my world as a business mentor and a content coach is,

I find it very challenging for me to talk about how much money I make out of fear that, number one, I'm going to call in people that only want to make money, and they don't want to do the real work, which is everything that I do is very deep. I also don't want to brag about money. I have some sort of block around that. So for someone else, it might look like a weight loss coach has a really tough time bragging about her new found

toned body and her ability to not have to fight food anymore. And we have this struggle with showcasing how good we have it. However, the afterlife, what I call the transformation, if you will, the results, we have to be able to highlight that in order to be authentic to what we're leading.

in order to expose our truth, especially if we're leading from a place of I lead by example and I've created these programs because I've done this for myself and I can do it for you. And so when it comes to authenticity in our realm, to me, it's a mixture of including the origin stories, the emotions, the identity, the thoughts in between, the way that you've helped other clients get to this place, as well as how good you have it now because you've put in the work, because you've cared enough about yourself to go through the transformation.

Sophie (23:31)
Yeah.

Chandler Lee Co. (23:59)
And so when it comes to authenticity and truth, that's where, to me, I don't coach on being polarizing. I don't coach on tearing other people down. I think everything starts and ends with you and what's inside of you. And we just have to figure out a way to get that out and put that on paper, basically. Put it in words, put it in visuals. And once you tap into that and you even have a small taste of it, it's addiction. You become addicted and...

and so many other colors are exposed because you're able to be like, this is me, this feels like me, and this is the most fulfilling, freeing, liberating thing that I've ever felt. And you kind of just take off. And at that moment, you'll probably stop consuming other people's content. You'll probably stop comparing yourself because you're so in your own lane and you're obsessed with what you've created. And that is how I would define exposing authenticity on social media.

Sophie (24:51)
you'll reframe that to truth, like telling your truth and like being truthful back to you. And I think, yeah, like you're right, like the world authenticity, can be confusing and like people don't necessarily know how to utilize that properly. But yeah, as long as you kind of come back to like your truth, like that's ultimately what it's all about and like how you're gonna be able to relate to other people.

So that's really, really great advice. And I think the reason why the word authenticity, I guess, is like, is such a buzzword at the moment is because there's also such a buzzword around like personal branding and being able to build a personal brand alongside your business, which I think obviously support each other. They go hand in hand to each other, but there's very big difference between, well, I don't know. You can tell me if you think, if you think that there's a very different, big difference between the two styles of content that should be created, one for your business growth.

and one for your personal branding. So can you talk to us a little bit about like, how would you describe that? How would you be able to merge the two? Cause I think a lot of people, like for me, definitely I would like to be able to merge the two and like have a personal brand that then ultimately sells the things that are in my business. So how are you at the moment managing that? Cause I feel like you've built a really great personal brand for yourself, but then obviously you're selling via that as well. And so many founders are.

Is there a strategy to help us differentiate the two and how can we combine those together as well?

Chandler Lee Co. (26:12)
Yeah, that's a great question. I don't see them as different at all. I see the personal brand and content, quote unquote, as the same exact thing. And so for example, the way that I would explain this just for your listeners, as they know who you are, Sophie, and you just told me before we pressed record, you're back in the UK for a little bit, and then you're going to Spain, and then you're going back to Thailand. So in my opinion, that's an entire series of content in itself while also representing your personal brand of freedom.

No one's telling you that you have to submit to go and be with your family to go to Spain. No one's telling you, you only have X amount of time to do this or, you know, then you have to be back to your responsibility. So your through point of creating this life of freedom, that's your personal brand while also putting that into your content. Then the sales are inevitable at that point. So I actually think we make it harder on ourselves by trying to separate the two. Whereas I think it should.

Sophie (26:41)
Mm-hmm.

Chandler Lee Co. (27:08)
At least who I coach and who I lead, I lead female founders like us who are leading a movement. I don't coach service providers or consultants. I don't really know how to create content when it comes to that. I know how to create content from a place of, I am a woman who has an elevated approach to life. I'm going to stop at nothing on my mission to getting everything that I want. I'm going to put that into my content and I'm going to build a business around that.

And that is truly the end all be all to me. If you were to create this series of, you know, travel with me to, I'm going to UK, I'm going to Spain, I'm going back to Thailand. Here's the story of everything in between. Here's why I was even in Thailand. Here's why I want to go to Spain. Here's the things I'm going to do when I'm there. Here's how I wake up in the morning. Like here's how I make sure that I don't feel like crap, even though I'm staying out of my routine for a while. It's like,

All of that is 10,000 pieces of content that then you could just have a simple call to action. By the way, I have this course, this program where I teach you to find freedom and build a life that you could never dream of and create it as your reality the same way that I did. And that is it. There's no more sales needed. It's like people will see you and they want what you have. they naturally, where some other social media coaches will say, become the authority, you're

Sophie (28:17)
Mm-hmm.

Chandler Lee Co. (28:29)
You already are the authority. don't have to become that. You are the authority because you live a life of truth.

then you say, by the way, I have this program where I'm gonna teach you how to do everything that I'm showing you I'm doing and boom, people want in. And that's the simplest way of doing it. And I wanna take a moment because I do think for listeners, cause I sometimes hear this, well, it's easier for business coaches to do this. And that's where I'm like, no, it's not. I mean, don't, whether you coach on weight loss or fitness, like what are you doing to...

in your everyday life to keep your fitness strong, to keep your weight loss strong? What are you doing every single day to eat right? Or I don't know, what's a different niche, like a relationship coach, like what you are, you're clearly in a healthy relationship. If you're not in a relationship and your relationship coach, that's a whole other problem, but it's like, you clearly have done the work. Where do you continue to keep that work strong? And so it's like all of these things, it's very simple and we make it harder on ourselves.

Sophie (29:27)
Yeah, I think we definitely do. We definitely, definitely do make it harder for ourselves and overcomplicate it. And going back to what you said earlier, like around with the authenticity piece and not wanting to up on social media, being a block.

Chandler Lee Co. (29:29)
Yeah.

Sophie (29:40)
100 % agree with that, like that is 100 % the case for me I think and partly it is this this visual thing that I'm not a visual person and all of this but I'm sure that there's like way loads more deeper blocks something to do with like specifically video form content which I actually have no problem showing up and filming but putting it out there like I could film all the content today for example but then actually sharing it with someone that's harder I don't know why so I think maybe it comes with like when we're talking about

the style of business that both of us have, there is an extra layer of vulnerability that comes with that. And I think for me personally, I went from, and probably with you with your network marketing business and going into this, I personally went from talking about e-commerce, which is a completely isolated subject to myself, to now I'm having to talk about myself over and over and over again, repeatedly share my own stories, my own thoughts, my own opinions. There's a whole layer of extra vulnerability that comes with that. I think...

that is often the block for many people is like that layer of vulnerability. So do you have any advice on how to overcome that and be able to show up as your most vulnerable self online?

Chandler Lee Co. (30:47)
Yeah, that's a really good question. My simple answer is probably not very helpful, it's honestly, it's just like, it's more fun to just be vulnerable at the end of the day. Like to look back on some of the content that I've posted where I've been very vulnerable and I've seen not, it's not even mostly about the impact that it's made on other people. I realize that's my mission, but the

Sophie (30:54)
Hahaha.

Chandler Lee Co. (31:12)
It feels good in my soul and in my spirit to be able to document from my true, my truest expression and my truest vulnerability. And so it just feels good. I will say the vulnerability piece where it feels scary. I don't believe that that ever goes away if you're doing it right. So it's like, it's almost like becoming, like embracing that feeling a little bit more and knowing that you're, if you're feeling vulnerable, if you're feeling nervous, you're doing it right. Like what a

What an amazing experience to feel like this story is so special that it makes me a little nervous to share versus I just need to get this post up today so that I can make some sales and grow my business and grow my content and like make sure people see me so that my business doesn't die. It's like I would rather not have that. I would rather come from a place of like, yeah, that feels really good. But I think there's a layer to that as well where

Sophie (31:56)
Mm-hmm.

Chandler Lee Co. (32:07)
Vulnerability is also one of those words that I think is misunderstood. And like I mentioned, this isn't about creating content where you're dumping all your struggles or you're dumping all your hardship, because I don't believe in that either. think there's a time and place for that. But I think if you're not doing the work in the background where it comes to what you struggled with and what you've been challenged by, if you're not doing the work in the background to have an elevated perspective on all of that, that that's what you need to work on first. And as you're working through that,

that in your content where you're saying to your people like, yeah, this thing happened to me and it sucks and it was hard, but here's how I choose to move forward. Here's how I choose to look at that. Here's how I choose to find gratitude. Here's how I choose to become powerful despite the bad shit that happened to me. And it's like, that is where vulnerability turns into strength in my opinion, because you're not just simply putting out there a wound that people could attack.

You're coming from a place of like, I'm strong. I'm a warrior because of this. Like I'm moving through this differently and I'm bringing you along for the journey. And that's another thing I say often is like a lot of women in our business, they choose to be this look at me girl, or like I'm an authority, I'm a coach, I'm a guru versus a come with me girl. And it's like, you're building this freedom program. You've built it and you've helped people.

because you said, come with me, I'm doing this. And you do it over and over and over again. It's not from a place of like, look at me, I make a ton of money and I get to travel the world. So I think that's another shift is your vulnerability adds fuel to your mission of come with me, I'm gonna help you while I help myself.

Sophie (33:47)
Yeah, it's true because at the end of the day, we're all like a, we're all progress, right? Like no one's perfect. We're never going to get, reach the end destination. There's no end destination. It's a continuous learning journey. So yeah, I think it's like being able to be that relatable.

face and the person that can really resonate with that story and show up and allow them to be part of it. It's not just like, I'm up here. It's not hierarchy. We're not in a corporate career. So it's literally like helping just like lead the way, basically that paved the way for somebody. So I really like that. I really like that reframe. For anybody that's like kind of starting their

their journey to come back to content creation or start their content creation or like wants to just change the way that they're doing it and become a little bit more unapologetically themselves in their content. What is the number one bit of advice that you would give to somebody that has been struggling with this for a while?

Chandler Lee Co. (34:43)
I would actually say number one, I would, I would tell them to create an offer, which has nothing to do with content and everything to do with content at the same time. I have a very hard time. I've found that when I, especially beginners coming into my world and they think I need to grow this following, I need to be good at content. I need to be consistent before I build a business. And that's where I say, hold on, you're going to have a really hard time being consistent. And with your content, when there's no

strong why. Like if you're just building a following and you want likes and views, that why is going to die very quickly. So I would say for someone who's either wanting to get back into it or they want to strengthen their content or if they're just beginning, create an offer and then remind yourself, sit down and journal on all the stories as to why this offer is important to you. What were the identity shifts you needed to go through? What was the one moment that you decided I'm going to change it all and what happened in between? What were the things you did?

and start telling stories around that all the while documenting where you're building this program. I think that's another thing is it's like, we hold back from taking a picture and saying, I'm putting together modules in my Google doc and I'm so excited, I'm gonna create this program. And so people get whiplash when all of a sudden someone's like, boom, I have this course, you're invited, come buy it for $2,000. Where if you document it along the way, here's my thought, I'm gonna plant the seed.

I want to build this program. want to change lives. want to invite you into this transformation. When people can join the journey with you, they're already invested. By the moment you drop the invite, they want in. So content, when you're getting back into it or you want to be consistent or you want to be more truthful, the way that I approach content is like, I'm actually a very private public person. Like I don't share it all.

And I don't believe that we have to, I don't believe that I have to document every single thing that I do in my day. I've been an influencer and so my work is a combination of like influencer vibes and business vibes. The things I didn't like about being an influencer was it felt like I had to expose every, every angle of my life and I don't like that. So when it comes to, when you come from this place of I'm going to create this offer, now your content has

rich purpose. You're creating content reverse engineered into this offer so that every time someone sees a piece of content, they're that much more bought into what you're about to invite into. So that's where I would coach someone to first show up or like to get back into it, become obsessed with the offer you're creating and then create content around that offer.

Sophie (37:13)
Yeah.

That is really great advice and thank you so much for sharing your stories, your wisdom, your enthusiasm for content. definitely given me a new lease of inspiration and feeling like, okay, maybe it's not as hard as I'm making it out in my head. So I really appreciate you just for that in general, but also just coming on and sharing all of your wisdom. Before we wrap up, I always like to ask a question because obviously freedom is such a big value for me and one of the main reasons why I run my business and help other people

create their own, what does freedom mean for you and what does that look like for you in your day to day right now?

Chandler Lee Co. (37:47)
Yeah, I love that question. And I feel like that's a hard question, which it shouldn't be. It's crazy that that's a hard question. For me, freedom has nothing to do with money. It has nothing to do with success. It has nothing to do with achievements and accolades. me, freedom is willing, very proud of who I am. And I feel like if I've got that, I feel free.

Sophie (38:10)
Absolutely, I think so many people misconstrue what freedom, again another word that gets misinterpreted, freedom. What does it mean? People think, they look at me and they're she's a nomad, like she lives in Thailand, that means that's what her version of freedom is. Well actually no, my version of freedom is that I wake up content and happy every day, but the vessel for me to get there is that I have, that I do live this travel lifestyle, that I do live in Thailand because that allows me to live the lifestyle that I want to live.

And the side effect of that is that I'm waking up happy and content every single day. So freedom doesn't need to be financial. It doesn't need to be location. It doesn't need to be time. But obviously they are all things that are going to help you achieve that. So I love that you've just given that example as a perfect one of it not being something like physical that we can we can measure in terms of our bank account is actually something that how you feel. So thank you so much for sharing that. And for anybody that wants to get in touch with you, work with you, tell us a little bit more about you, your offers and where people can find you.

Chandler Lee Co. (39:05)
Yeah, I, so I'm Chandler Lee co, which a lot of people think my last name is Lico, but it's my business name. So my middle name is Lee and then company. so you can find me Chandler Lee co on pretty much all platforms. I mostly on Instagram and I would say I have a mastermind. It's a six month contract and it's called the takeover and everything we do in there is everything I just walked you through. So it's all content and personal branding and

I mean, it's just a team, it's application based. So I'm very particular with the culture, but it's just a team of women in there that are like so bad ass. It's so fun. all the while I was just telling Sophie this before we pressed record, I've gone absolutely buck wild this year and launching new offers. There's always something available. If you're not ready for the six months inside of the mastermind, there's always something available for you to come in and learn some sort of content hack. know, everything I do is, is basically comes back to content, but

Yeah, that's me.

Sophie (40:01)
Amazing. I love that you've gone back world and you are just going for it. That's so good. So congratulations for all of that. And thank you so much for joining me today. It's been a really great conversation.

Chandler Lee Co. (40:09)
Thank you.

So good, thank you for having me, Sophie. I love watching you and you're just this bright light and I'm so glad that we get to be friends through social media and do all the things and I will definitely be continuing to watch your journey and cheering for you.

Sophie (40:27)
Thank you so much and thanks for your inspiration. Let's wait for my social media comeback. Let's see how it goes. I appreciate you giving me the inspiration. Thank you.

Chandler Lee Co. (40:36)
Absolutely, anytime.