The Remote CEO Life Podcast

S303: How To Increase Your Shopify Conversion Rate - Try These Expert Tips

• Sophie Biggerstaff • Season 3 • Episode 3

Share episode

In this episode of the podcast, I’m joined by guest and e-commerce business owner Julie, co-founder of Inseparable, a sustainable fashion brand. 🩲

We discuss her journey into the fashion industry, the challenges of running a business, and the importance of sustainability in fashion. We also deep dive into her Shopify store to see what changes she can make to improve her conversion rate and boost her online sales.

I provide Julie with insights on optimizing her e-commerce website for better consumer engagement and conversion rates, emphasizing clear messaging, effective use of hero images, and focusing on specific products to avoid overwhelming customers.

I also discuss the significance of understanding consumer language for SEO and the value of continuous testing and feedback in improving website performance.

Inseparable is a Mother/Daughter e-commerce brand that focuses on celebrating womanhood & sustainability by encouraging slow fashion and creating made-to-last timeless pieces for women’s life adventures.

📸 Connect with Julie here

🛒 Shop Inseparable here

About The Remote CEO Podcast:

This podcast is for freedom-seeking online entrepreneurs, offering practical, actionable advice to help you step up into your new role as CEO by building an online business that works for you - not one you work for.

Hosted by Sophie Biggerstaff, an online business mentor, e-commerce founder, mental health advocate, and full-time digital nomad. 🙋‍♀️

👆Want to start an online business? Take my quiz to help you get started

👆 Want to achieve more freedom in your life? Find out how you can make it happen in my free masterclass.

👆Need online business advice? Get my best business tips directly in your inbox by signing up to my newsletter

👍 Don’t forget to like, subscribe, and share to hear more conversations about starting and growing an online business.

🔗 Stay Connected:

📸 Follow me on Instagram

🎥 Follow me on TikTok

🗣️ Connect on LinkedIn

...

Sophie (00:01)
Hello and welcome back to the Commerce Club podcast. Today I am joined by a lovely guest, which is Julie, who is the co-founder of Inseparable. Inseparable is a mother-daughter e-commerce brand that focuses on celebrating womanhood and sustainability by encouraging slow fashion and creating made-to-last time pieces for women's life's adventures. Julie is joining me today as she is looking for a little bit of help with converting more of the traffic that is coming over onto her website.

Julie (00:46)
Hi Sophie, it's lovely being here today. Absolutely. So I'm Julie, I'm the founder of Inseparable. You described it very well. But yes, I built healthy and toxic free slow fashion brand entirely made using natural dye and co-created with my mom. And my journey, I would say started back in 2012 when I decided to pursue my studies in Malaysia.

So we're gonna be doing a live audit on her website, a live little coaching session to see what we can change about her website. So more capitalizing opportunities for her business to start actually seeing the sales results that she knows it can achieve. So welcome Julie. Do you wanna tell us a little bit more about yourself and your business?

Sophie (02:48)
Okay.

This is when the tragedy of the Rana Plaza occurred. So the Rana Plaza basically hosted, well, it was a subsidiary of many factories owned by high street brands and that building collapsed because of health, the lack of health and safety regulation. Thousands of people died. And this is when my sustainable journey kind of started and that willingness to make an impact in the environment.

But I thought it's not until I went to a family friend's home in Bangladesh that I was kind of exposed to the bad practices about the fashion industry. So her father was actually the owner of a factory, a clothing factory, and he revealed, you know, all the real impact and what was really going on in the country around people and the environment. And after a few months, I went there.

you know, learning about the different cultures, the communities, the tradition that they have, even in terms of textile was absolutely mind blowing, especially the different techniques. So obviously batik, which is a dying technique that is used in Malaysia, using plants and fruits to dye their clothes was one of the things that I remembered really well from then. And I kind of took on with my own journey.

So think about it as this French shopaholic girl going to Southeast Asia for the very first time. I was literally fascinated by every single thing. think Sophie, you've traveled to Southeast Asia quite a lot as well, so you might feel the same. But yeah, in terms, I was already kind of fascinated and passionate about fashion, so...

Julie (03:07)
So yeah, long story short, but I was very much inspired by that to create my very own kind of slow fashion brand that it is today.

Sophie (03:18)
I love that and I totally resonate with that. Like when I first went to Asia, I was 21 and obviously before that I'd been working in the fashion industry and I didn't really know much about Asia. When I went to Asia, I landed in Bangkok and it was like this like massive overwhelm of like, my God, where am I? is this place? But one of the best things that I loved about it was

Julie (04:13)
Absolutely. So yeah, my mom and I, we've been very close. My mom was a single mother, so I've always been very close to my mom. And she kind of introduced me to this fashion, I would say addictiveness, if that's a word, addiction.

as you say, the textiles, the fashion, the fabrics, the different way that they produce things and the different techniques that they use. I also was obsessed with that. So I completely resonate with that. And that's really nice to hear your story on that, because I didn't know that part about your journey, your business. I know a bit about what you've been working on, obviously, in the current times, but I didn't realize that was where it kind of came from. So that's really cool to hear. And I love that you do this with your mum as well. So tell us a little bit about your two roles in the business.

Sophie (05:08)
Go for it.

it was very new, like what was, sorry I'm gonna rephrase that. So when my mom came to visit me in Southeast Asia, both were, you know, we both were very much, it was very much an eye opening for both of us when it came to fashion and the history behind it, but also the practices around that.

So yeah, she very much passed it on to me. From our family, we've had my grandma as a seamstress for a high-end French couture brand. yeah, fashion was always quite an inspiring thing for us. So yeah, when we kind of started, when I was in Southeast Asia, my mom obviously came and visit me quite a lot. And obviously, you know, we discovered those...

Julie (05:32)
when I really wanted to take on this sustainable fashion journey and create our own brand, I couldn't think of a better person to do it with but my mom. And my mom is such a creative person. So she is very much the creative brand behind Inseparable. She is a very good, like she visualized how a woman would feel.

Sophie (06:27)
Love it. That's so cool. It's so nice that you can have that common ground with your mom and do something together. And you've obviously got different skillsets that you can then bring together to actually build and create a business, which is really cool. So when did Inceptible start and how did that kind of like first come about? Obviously you had the interest in the industry for a long time. You were learning a lot about it. What was the moment that you were like, right, I need to do something and start this business.

wearing a dress and she would tell me like, you know, here, it might not fit very well because we wanted to very much create something that feel comfortable for all different types of bodies and women. So that's where my mom comes in and I'm more the marketing communication brand. That's what I've been doing for the past 10 years. So this is where I kind of bring the vision to life.

Julie (06:52)
Yeah, absolutely. So I started in Sepravo last June 2023. And after I would say after years of, you know, being part of this sustainable fashion journey and being an advocate, you know, researching and I've created a few platforms as well to talk about the sustainable the sustainability in in the fashion industry.

Sophie (09:50)
Yeah, I think that's a really, really great idea because I feel like we think so much about like what we... Where is my voice going? on. Feels like it's like stuck in my throat. Yeah, it feels like, you know, we think so much about what we consume and what we eat and...

all came kind of about and creating that slow fashion brand that is going to have a healthy impact on your health but also the environment was something that I really wanted to bring to light.

We're much more concerned about this, it hasn't been really raised or brought to our attention that clothes also should contain an ingredient list because it's quite harmful to put things against your skin that is the largest organ and it absorbs absolutely everything. With the rise of health concern and chronic disease, I think it's quite alarming. So that's where it

So I really wanted to kind of create a brand where we can finally trust that what you're wearing that is so close to your body, you can actually trust it and you can feel like it's safe for you to wear. I think a lot of people nowadays are concerned about what they eat and they will be looking at the ingredient list about your food, your skincare.

vibrant colors and design, you obviously need synthetic dyes and those dyes contains very harmful chemicals. So to make them you've got, know, fossil fuel, PFAs, BPAs, a lot of terms that I can't even pronounce till to this day, but they all contain that carcinogenic element, which is obviously very concerning for our health and the health of our planet really. So...

But little do we know about the dyeing process, which is actually super crucial because it's one of the most polluted process in a clothes making kind of process itself. you know, obviously dyeing, well, obviously nowadays most of our clothes are made with synthetic fabrics, such as polyester, spandex, nylon, et cetera. And to create those beautiful...

And what I've come to, I've come to realise that, you know, we talk a lot about the clothes making, who made our clothes and the problem behind it in terms of the societal and the environmental issues, you know, the impact that it has on the environment from a mission perspective.

Julie (10:57)
So I would say we are very

I'm really honing in on that messaging. I think that that's something that you can really utilise as you grow your business. Where would you say your business is at today and where do you kind of want it to be?

the environment that we put ourselves in, but we don't think about what we put on our skin. And like you say, your skin is like the biggest organ that you have in your body. And we'll try like new makeup trends, we'll try like new beauty trends, but then we forget that actually our clothes touch our skin all day, every day. And it's just, it's just a kind of like unspoken thing. Like nobody really talks about that. So I think it's a really great, unique selling point that you've got to talk about.

Sophie (12:12)
I love that you're recognising

getting a little bit more of an understanding, like juggling all the different hats that you have to wear as an entrepreneur. And yeah, I feel like obviously 2025 will be all about that scale up and that growth. But yeah, for now we have built really strong foundation to expect that growth. Yeah.

So I was not really aware of where the seasonality would be best for my business. When is it actually important to launch your summer collection? a lot of learnings, yeah, I got a lot of learnings from last year. So I would say that 2024 was all about building those foundation.

much at the early stage. We started in June last year, but obviously I didn't realize how much the production will take, how much time it all take and releasing collection after collection. And I'm not really coming from a fashion background. So I come from marketing and management from different type of industries, mainly travel.

Julie (13:46)
That's a really good point. So obviously we have mainly looked at our presence online. So, you know, setting up all the different types of channels to attract customers to come to our website. And when I said channels, mainly through social media. So that has been one of the...

How are your sales going? Like what's the data telling you about your business right now?

to be honest you can pivot in all different directions and that goes for any kind of business that you're running doesn't necessarily need to just be an e-commerce business it could be whatever but every business needs those foundations to be stable for you to be able to grow and for you to be able to scale it so I think it's great that you've recognized that and are you making at the moment obviously we've spoken about this but just for the purpose of kind of talking about this and going into what we want to speak about in the rest of this episode

foundations

year into going into year three that you kind of start thinking, right, how do I grow this? How do I build this into what I actually want it to be? Because you've launched all of the foundations, you've got a solid base to build from. And I always say like when you're building a business, you have to lay the foundations. It's a similar situation as if you're building a house. If you haven't laid the foundations of your house, your whole business is going to crumble, right? So you have to have those foundations there. So it's great that you kind of mentioned that and that you've built those foundations and you've got something to work with. And then you can kind of once you've got

second

all of the different seasons as a business owner because yeah, you have that first initial period where you're of scrambling to put everything together. It's quite scrappy. You're just like, right, here we go. I've got this idea. Now I need to do something with it. And you're just trying to figure it out, muddling along. And then you go into your first year of business, you've got a little bit of data behind you. You can start to understand some things that you've maybe done really well, some things you've maybe not done so well, and you can kind of tweak your strategy. And then it's kind of in that like the end of second

Sophie (15:43)
That makes sense. think a lot of people at the end of the day, like when you're a creative business owner, you have strengths and weaknesses, right? You've already kind of said that yours is more so with like that brand building marketing piece. That's why your mom does all the creative stuff. And then the website bit is an essential part, but it's kind of like you have to invest quite a lot of money to get someone to do it, or you have to muddle along and learn how to do it yourself. And it is a very learnable skill. But obviously if you haven't got that experience, it's really hard to then like say, this is what I should be doing or this is how it should go.

website or your house and where to actually take that journey. So I think, you know, that's not my expertise and this is where I struggled probably the most.

Yeah, sales has been very inconsistent. And I've have been obviously with the website and that's why, you know, we're having this conversation today. My website is where I struggle the most in terms of understanding, you know, where to where that where to take that customer once you know, you have promoted and created that visibility for yourself from different platforms, then you are obviously taking that customer to your

closer to Christmas once we actually released our new collection, we're seeing more traction. I've done a couple of markets as well, which has been successful. And this is where, you know, we really got to see as well a little bit like the market trend, but also like market feedback, like people have feeling about the product and everything, which was so important to me at the beginning. But I would say to answer your question,

the main kind of platforms that have been kind of concentrating our efforts to bring people to the website. So sales has not very been consistent because I think I've missed a few critical kind of seasonal launches. So when it comes to like summer, probably I launched a little bit later. Summer was very quiet for us, but now we are seeing

Julie (16:46)
Yeah, I think the first

what you said about the markets where you felt like you were getting quite a lot of feedback and you learned a lot of lessons from the people that were coming to you in those markets and you were making quite a lot of sales. What was that feedback and were those people like your ideal target customer? And I'm just interested to know that because I'm wondering if there's any lessons from those in-person retail experiences that you can kind of try and incorporate on your online presence as well.

Just before we move on to website, going back to...

go.

Sophie (17:25)
No, all that's

I had this person that had the most amazing reaction where I said, you know, this crunchie is actually made using blueberries on a silk fabric. And she was like, fuck off, you know, like, you know, she was like, seriously, this is, yeah, maybe we can remove that.

reaction obviously, you know, natural dyeing pieces with fruits and know, food dyes, it's quite surprising and I had a lot of people that were shocked by that. So I think that was a good lesson for me to talk more about, you know, what I actually use. I think once...

Julie (17:36)
Yeah, so that was truly amazing, the reaction of certain people with what we were doing and probably I just took that, you know, for granted that we were just using Natural Dye. It was just obviously something that I've been doing for quite a while. So, yeah, so I think that that was a great lesson to, you know, talk more about this and not only on my social media, but also on the website that it's clear that we are using actually.

going on here, so good. Emphasis is your point.

Sophie (19:34)
Yeah.

is the most difficult for product owners.

It's hard obviously online because people are not able to touch your product, but when you are in the market, what makes your brand different is being able to touch and smell and you know, all those sensations that you get when you enter a shop and touch the clothes. So that makes a huge difference and it's almost translating those feelings into an online, you know, your online shop as well. So I think that probably is the piece that...

probably you have less expectation when it comes to receiving clothes that are obviously made with cheaper fabric. Your expectations are a lot lower and people touching the silk fabric or the cotton fabric, they were quite amazed about the high quality and I had those feedback quite a lot. So also highlighting that I think would be more crucial.

food dye to colour our clothes. So that was the main one. And then, yeah, obviously a lot of people talk about the quality, know, the high quality of the fabric that we were using. And they were like, my God, this is thick. This is a proper, like my grandma's crunchies, my, you know, and I felt like probably the craftsmanship is the piece that we need to probably emphasise a lot more because nowadays,

Julie (21:37)
That's a really good question. I would say that a lot of people kind of lend on the homepage and then I see little of that traffic actually going to some of the pages that I would like them to lend onto. Like for example at the moment we obviously got our Christmas shop and I'm trying to redirect people to that.

So just going back, obviously we spoke briefly about the fact that your website is a problem at the moment. So talk to me a little bit about what's going on there. As to my understanding, you're getting some people on your website, but the sales aren't converting. Like where do you think the disconnect is?

I've just written some notes as you were talking because I think there's a few points there that you can definitely, definitely, 100 % use on your website to try and like guide people through a different journey and a different experience to get to that like purchase point.

she struggled to get across all of those things that she was getting feedback on, on her in-person events, onto her website. And that's, think, sometimes where brands fall a bit short is that they don't know how to convey those messages online in a way that then converts. And that's the piece that's missing, essentially. That's why the sales aren't coming through because those messages aren't there. So I think that that's really great, like the way that you've just described that feedback that you were given.

her hair accessories and in person she would make so much money at these events because you can really see the quality and the technical details that have gone into those products but then when she when it came to selling online she just really struggled because her one her mentality was like selling in person so she was just way naturally better at that so that's okay but secondly she struggled to get across the messages that exactly what you just said around like the food dyes the quality fabric the grandma craftsmanship like

I think is. I think a lot of people struggle to translate that experience offline where people come up and see, touch, your product and then actually replicate that on their website. It's not an easy thing to do. There are ways to obviously do that and brands do find success in that way but I've worked with quite a lot of businesses that really struggle because they have this amazing product. Particularly, actually I will say it's even more hard I think for handmade products. I had a hair accessories brand that I worked with once and she handmade all of

Sophie (23:21)
Mm.

But yeah, not enough to actually make a conversion. But obviously we know that it takes also a lot of time for people to make that decision. So staying in your ecosystem is already a plus. It is a plus for us. But yeah, I think it's just getting all that traffic and not very much like bringing that down the funnel. I would love to see probably more people navigating onto the different kind of categories or collections that we have.

So for example, at the moment I saw a lot of our scrunchies pages, probably scrunchies obviously are the most popular during this time of the year. I saw a lot of visits on those pages, but yeah, little conversion. However, I have noticed that people do subscribe to the newsletter, so they seem quite interested to stay in the ecosystem.

a specific page, lending page, but that has been a little bit kind of low in terms of traffic. I think at the moment, it's yeah, I think it's hard to, we're getting all that traffic on the homepage and it's just hard to bring those customers down the funnel. And when we do bring them to a certain level of a funnel, then it's not just, it's not converting.

Julie (23:28)
or even well at the moment I don't have a journal or a blog section but that's in our corner for 2025 but I would love to see like more people kind of navigating almost like when you're in a shop and you're like you know browsing and taking time speaking to people so like navigating around the website and spending more time.

Sophie (24:06)
No, it's not.

The bounce rate is actually quite high as well, I feel. So people are lending and probably they don't really know where to go next. And that's kind of my pre-hump-tion there. But obviously, yeah, that's where I need help.

Julie (24:42)
Yeah, I think Inseparable for me is on a mission to reinvent the fashion industry and making it toxic free and healthy. Almost like, you know, when we talk about healthy, eco-conscious skincare products, I want to be able to raise that awareness through Inseparable that it becomes that toxic free and healthy fashion brand.

really recognize as your brand.

that will make sense. And just before we start delving into the technical stuff on your website, can you describe to me in a very quick sentence, like a quick elevator pitch, what do you want in Central Pools to be known for? Obviously we've spoken a bit about the natural dyes and the processes that you use to create the products, which I do think comes across on your website. But in terms of the actual products, what do you want people to

Yeah, know

Sophie (25:13)
Okay, so essentially when you say fashion, what kind of products are you referring to when you say fashion?

Julie (25:22)
Yeah, so depending obviously on the season, for us it's more around feminine and beautiful pieces that women feel comfortable wearing. So you know, your little summer linen dresses and things that are very close to your body that you would wear, you know, all the time. Yeah, does it reply to, does it answer your question?

Sophie (25:51)
Yeah, no, I'm just writing that down just because I want to come back to it when we come onto your website. But yeah, no, that answers my question perfectly.

Julie (25:59)
They're very feminine,

Sophie (26:05)
No, no, no, it makes sense. It's perfect. Let's let me what I'm going to do because I've already had a look through your website. So I've already had a look through analytics. I've already had a look through your website. We've kind of had a conversation previous to coming on this session about maybe what the issue is. So just for some extra context, you're currently getting about 400 ish. Do you mind me saying that? Do you mind me saying how many views you get?

Julie (26:07)
you.

Sophie (26:31)
Is that okay? So

Julie (26:32)
Yeah.

Sophie (26:32)
you're currently getting around like 400 ish sessions a month, right? Like coming over onto your website, but then your conversion rate is less than 1 % at this point.

Julie (29:43)
Absolutely.

of converting the new people that are coming on. So essentially that's kind of what we're looking at today is like, why are people getting stuck on your website? What different little tweaks can you make on your website to get people to continue through that journey on your website? Because like you say, they're getting stuck at the moment on your homepage. So I've had a quick look. I'm going to share my screen if that's okay with you. Just so.

converting from you or you start attracting in new people and then you bring them in but then ultimately if you're bringing in more new people you're then going to start taking through that customer journey so that's why we obviously want to get you converting at that average first because ultimately then you're going to know that you've got a higher percentage chance of

So what we want to do is try and figure out how, what needs to change in that customer journey for you to be able to convert at that 2%. And then after that, once you're there and you've had that consistently for a couple of months, that's when you can start saying, right, we've nailed it. We know what the customer journey is. We know that people are buying from us at an industry average conversion rate. Then you've got kind of two options to increase sales. One is to try and increase that conversion rate, keep improving the website, keep improving that customer journey to get more people in your audience that exists.

Ideally, you want to find a conversion rate around 2 % that's very consistent and you're getting sales consistently. You mentioned earlier your sales are quite inconsistent at the moment.

they're getting on your website because they're getting there because you've attracted them on. So your marketing is actually working. So ramping up your marketing at this point isn't 100 % necessary because you're getting essentially 400 people on your website every month that has opportunity to sell. So ideally we want to be selling to them before we start increasing that to 500, 600, 700 people because the more people we get on there, probably actually your conversion rate is going to go down. So...

about this is how you can trust us this is what you should be buying from us and then they maybe make a purchase you build that relationship with them you warm them up and you take them through a journey to actually purchase from you so clearly if you're getting a lot of people come on your website and then bouncing back off

Essentially, if you can't convert the people that are coming onto your website already at a decent conversion rate, getting more people onto your website isn't necessarily going to solve the problem of getting more sales. So the first thing that obviously we want to look at is like, where's the problem? Like how are people getting stuck on the website? And as we kind of mentioned just then, like, you know, people go through a customer journey. People don't just land on your website and then buy from you. Like that's very rare. Like you kind of have to guide them for a process to be like, right, this is what we're

so there is obviously room for improvement there because as we know, the industry average conversion rate is around 2%. so as we've spoken before, like previously, Julie kind of wanted to like really go down after like different marketing routes and do some more PR and get more people onto our website, which is amazing, like great strategy to have, at some point down the line, we need more volume of people, obviously to be converting more people. But.

Sophie (29:46)
where's your website there is, just so we can have a look at what we're talking to. Let's just double check that you can see that. You can see my screen, right?

Julie (29:56)
Yeah,

Sophie (29:58)
Perfect. Okay, cool. So I'm just going to talk through some notes then that I made this morning. So this is the homepage of Inseparable. So as we go down, we've got the initial hero message at the moment is 20 % off on everything. Because obviously you're having a Black Friday sale and you can shop the Black Friday sale. Then we move down into our second section where we tell the user that there's no nasty chemicals, but 100 % natural dyes. Then you've got a box that says gift ideas. We go down, we're going into

yeah, absolutely.

Julie (32:13)
Yeah, I mean I think you know listening to a few podcasts on that I kind of understand, you know, where are you coming from? It's obviously I've never received that feedback for inseparable because I've never really had any expert like having a deeper look on into it But I understand that yeah, like now looking at it from your point of view and your eyes. I do see like the the

pillowcases, scrunchies, and then more scarves, and then I go down and then you've got some gift boxes. I'm finding it a little bit confusing to understand what you want me to buy, basically. So have you heard that feedback before, or is that kind of like something new that's come up?

As I go down, I'm like, okay, cool. Like they're obviously sustainable business. Like they're not using any natural, any nasty chemicals. They're using natural dyes. Get that. But again, what is it? What are you not using these nasty chemicals or natural dyes on? Like I'm still not a hundred percent sure kind of what the, what product I'm buying into until I get down a little bit lower. And then I'm like, okay, here's some products. When you're showing me scarves.

I'm not quite sure like as I land as somebody that hasn't shopped website before, I've just landed here for the first time. You're trying to take me on this journey to convert. I know that you've got 20 % off, which is great, but I don't really know what I'm getting 20 % off on yet.

you've got when I scroll down, you've got a lot of different messages happening, right? So you're telling me about your Black Friday sale. Cool. It's Black Friday. I know that everyone's gonna be talking about Black Friday. So that makes perfect sense. So can get 20 % off. I understand that. But I'm kind of like, well, what am I getting 20 % off on?

like the best sellers, you've got a list of different products, then it goes into gifting, wearable art, and then at the bottom we've kind of like got a messaging around like getting people onto your mailing list subscribing. when I land on your website, the first thing that I would say that I struggle to understand is exactly why I'm there. And I mean that in the way of like,

into

Sophie (33:02)
I mean, it's not called out to you, right? Like you haven't listed

the fact that you're not understanding really where you are and probably emphasizing on our mission straight from the beginning. Like actually, like looking at it, like you were nice to say that, well, nice, you were, yeah, you were nice to say that it was a sustainable fashion brand, but actually looking at the first glance on the website, you can't really see it.

Julie (33:07)
Yeah, because a lot of people obviously, know, sustainable fashion is obviously a more trendy word at the moment, but still a lot of people don't really understand what it means. And sustainability has so many kind of varied, it kind of comprises so many varied terms. Like it can be secondhand, it can be just using natural fabric. Obviously for us is really trying from A to Z to have that sustainability aspect from sourcing the fabric.

sustainable.

Sophie (33:53)
Yeah.

dyeing the fabric, making sure that it's obviously it's locally made, everything is made in Brighton by a group of seamstresses. So emphasizing on that straight away would actually make a difference probably to potential buyer. But at the moment I don't understand any of that, you're right.

Julie (34:06)
Yeah, absolutely.

Sophie (34:09)
Let's let's

No, that's okay. Like it's not there to be kind of like, you know, this is a, this is not a, this is wrong, this is right. It's just a work in progress, right? It's like a...

Julie (34:16)
Yeah.

see where potentially someone as I don't know everything about your business. I'm coming on. I'm seeing it with a fresh pair of eyes. How am I perceiving it? I think that that's always a really good bit of feedback to get because when you're working in your business day in day out, you see it and you understand it, right? And I do this with my business as well. Like I understand what I do in and out, but trying to then convey that. And that's where we go back to that messaging piece is so hard. It's so difficult to get across everything that you want to share because ultimately you don't want to over.

Sophie (34:39)
somebody with information but equally you need to tell them enough to understand what they're there to do and I mean this in the nicest possible way but shoppers are a bit stupid sometimes like they don't they don't always know how to navigate themselves because maybe they get onto a website and they're overwhelmed or they've got other things going on in their life and they're just quickly wanting to shop something on your site or like they've just clicked through because they saw you on an ad unless you literally tell them where to go and what to do

Julie (35:55)
Mmm.

I'm going to click straight back off because I'm overwhelmed. can't be bothered with it. So getting that message across as quickly as possible when someone lands on your website is really important because they say that the attention span of the average person now is about three seconds. So you've got about three seconds when I land on your website to be like, yeah, cool, scrolled. I can't find what I'm looking for. Off I go. So if you think about it like that, you've literally got one, two, three, up and to about

Normally they'll just be like, I can't be bothered, gonna go off. Like I do that all the time. I actually am not an online shopper. Like I struggle with it quite a lot because I get overwhelmed by some websites. Like I only go onto the same websites if I'm gonna buy something over and over again because I struggle to navigate new websites. So if I am gonna go on a new website and I am gonna buy from somebody, I need to be told where to go and I can need to be able to find it very quickly. Like if I can't find what I'm looking for, I don't understand what I'm looking for when I'm there.

Sophie (36:08)
this point in the page to tell me what you're doing and what I should be buying from you. So just based off of that then, going back to what you said.

Julie (38:18)
Mm.

And then at the bottom, you've told me three times, I think, which is perfect. Like you want to get that message across and keep repeating the message, but I kind of want to know what I'm getting 20 % off of. so I would probably, if this was, if this was me kind of remerchandise on the site, I would change, make this.

I think that that's something that you could definitely consider is like getting really clear on the exact messages that you want to get across and making sure that they're in those top two sections of your website. So essentially when I land, great to know that there's 20 % off everything but you're telling me one, two...

on the search engines as well. So if you're using more keywords like natural food dyes, dyed with blueberries on silk, like things like that, like people actually looking for that or like grandma craftsmanship, for example, high quality fabrics, sustainable fashion, all of these keywords, I'm also going to be finding you for not just that you're educating me as somebody that's coming onto your website to shop, but you're also maybe finding you through search as well as other means. So

try and integrate in these top like two sections of your website because ultimately also one other thing to think about is that search engines pick up all of the keywords on every bit of content on your website. So if I'm just like obviously going back to the conversation we had around like you wanting to increase the amount of people coming over onto your website by making these tweaks, it's not just going to improve the conversions on your site of people that are already coming through. It's also going to help attract new ones in because you're going to be increasing your SEO.

earlier, you you talked about like the feedback that you've got at the markets, which is that people were like astounded by the fact that you're using natural food dyes, particularly that your scrunchies are made out of blueberries on silk. They love the quality fabric. It's like grandma craftsmanship. And you're trying to reinvent the fashion industry. All of those words are buzzwords and keywords that you can kind of

Sophie (38:27)
whatever this hero image is, this is the first thing that I see, right? Whatever product you want to be known for, and that might be your underwear, that might be your scrunches, that might be your summer dresses, like whatever it is at that moment in time, think about the fact of like, when you go into a store on your high street, for example, their hero products in the window, their hero product is on that first table when you come into the store. I want to see whatever your hero product is on that first banner image. So whatever it is that you want me to buy,

Julie (40:13)
Yeah, no, that's mind blowing actually. I was just wondering with the hero images, I've seen other websites kind of having two different images. Like let's say I've got the intimates in one image and then this crunchy on another image. Would that be too much or too confusing for the consumers? Would you actually recommend to have one?

Does that make sense in terms of like coming on first of all seeing exactly what you want me to tell, what you want me to show me?

that specific product, shop our best selling intimates or shop our best selling scrunchies, shop our naturally dyed collection, whatever it is. So you're telling me what to do when I click on this button, rather than just saying Black Friday sale, it's like shop the Black Friday sale or shop the intimates, shop the best sellers so that I can be like, I need to click here, cool. It's not just like a, you're having the Black Friday sale promotion.

and get that message across to me only in like a very short quick snappy sentence in this first section here and then whatever your call to action is it should be like shop

make sure it's in this first hero image and you're kind of telling me a little bit about what it is. So for example if this is your underwear, your intimates for example it might be like, intimates dyed with blueberry, like natural fruits, whatever, like shop art intimates dyed with natural fruits on high quality fabric. I don't know what the messaging is exactly off the top of my head, I'm not the best at thinking of that on the top of my head. But if you start thinking about the key words that you want people to know,

Sophie (40:16)
them.

Julie (40:42)
and then you kind of change probably your merchandise, you know, like at different time of the month, like having a... Because I feel like one of the things I've done so far is having the website. You know, when I have a new collection, I just build a website with the new kind of imagery and it's all suited around that new collection, but then it's kind of static and I just leave it there until the next collection, but probably...

Mm-hmm.

Sophie (41:11)
Yeah.

Julie (41:12)
I feel like, you know,

Sophie (41:42)
Yeah, so what

Or would that be okay from a consumer perspective?

when you go into a shop, it kind of changed every, like the look of the shop or the window presentation kind of change on a regular basis. So would you recommend changing it up on a regular basis or would you, yeah, that would be my first question. And then in terms of having two different products on the hero images, would that be confusing or?

Julie (46:53)
Awesome. I've learnt already a lot just on that first block.

If you think 50 % to 200 sessions every month that's coming back to you at the moment, they're seeing that same image over and over and over again. So unless you keep that fresh, what's the incentive for them to buy something else? So you've kind of got a factor in a lot of different things around that. But in a short answer, yes, I would recommend like you changing it up every now and again for sure.

the process of conversions and the more data that you get to say, you know, you're getting more return customers than new customers. Obviously your new customers have never seen this before. So it doesn't really matter what your image is, like as long as it sells the product, but you're new, if you've got quite a high percentage of return customers, which when I looked at your data, you're getting about 50 % return customer rate at moment, which is quite high.

The point of re-merchandising a website, you're kind testing every time you make a change on your website, you're seeing if that actually gets the reaction, the response that you want and conversions into sales that you want. having a look at those different things and rotating that on a regular basis is recommended just to keep people that come back to your website interested, but also test.

I've, my focus is sell these products, which case I've got these three images that I want to rotate between to sell these products. So month one, October, I'm going to sell this, use this image. November, I'm going to use this image. December, I'm going to use this image, for example. And then you can rotate between those three images on a monthly basis. And then you're also going to be able to do a little bit of testing to see what works. Cause again, we're still in this.

But I would look at it and say like, I don't know, monthly, bi-monthly and say, hey, what's working? Like, so ultimately if your image is getting new conversions, great, just keep it. But if you look at it in like a month's time and you're saying, hang on a minute, my conversion rate's not changed. What can I do to change this? maybe this image isn't the right image that's actually selling my product in the best way, in which case you can look at changing that. And then you can look at that on a seasonal basis as well and say, right, for this season, let's say for winter,

I think as a sustainable business, as a small business, you're not expected to change that on a weekly basis or a daily basis as you would see in a high street store, for example, or as a that's got loads of resource.

spring summer. So as you go into that spring summer, definitely start changing that narrative into whatever product you want people to buy into. So, but get really good at like honing people, channeling people's attention into one thing, rather than trying to get them to focus on everything, because that's going to really help you with your conversions. And then your second question in terms of like refreshing it, yes.

You can obviously structure this in whatever way you want, but look at it like you've got one hero products and then all of the rest are adding on. And that's not to say you can't rotate those things. Like as you say, you're a seasonal based brand, more so weighted towards summer.

product before you then go down the route of like adding all of these other products images on. That's a great route when you're a little bit more established because then you can start saying hey look you can wear these underwear but we've also got the matching scrunchie how cool you can make a set perfect. For now I would look at it like I'm here to buy this lingerie set for example and then from this lingerie set you can add on the pillowcase you can add on the scrunchie you can add on the scarf like

So when I come onto your website and I'm looking for underwear, for example, and I see that hero image of your intimates there, naturally dyed, I understand exactly what I'm here to buy. I'm way more likely to convert and buy that and then maybe pick up a scrunchie along the way. I don't need to be told that there's two different things that I can buy because I've only come onto your website for the intimates, right? I'm confused if I come on and I'm like, scrunchie. Like, I don't need that. Like, so I can't find what I'm looking for. So I would try and channel the attention into one specific

So in that case, I would recommend that you channel the attention into your intimates, for example, if they're the top performing products, because you know that people want them, you know that people are interested in them. then your secondary messaging can be the scrunchies, for example. So get really good at honing in your messaging on one thing, and then you can start speaking to everything. Because what happens is if you try and speak to everything, you actually speak to nothing.

telling someone that you've got naturally died, everything. I would try and hone in your focus and be like, right, we are selling the majority of our products. We're selling our scrunchies, for example, or the majority of our products we're selling our intimate. In that case, I understand that our customer is coming to us for intimate or scrunchies, whatever one.

point in your business, you want to be known for something. That can be the natural dyes, that can be the different fabrics that you're using, that's okay. But I would try and associate that with a product because it is way more easier to sell a product than...

I would say for you specifically is right now, as you kind of mentioned at the beginning, you're in that stage of like, you're still building your audience, you're still building like, so that you can grow, you've got the foundations. But what I would say is at that

Sophie (46:56)
Okay,

Julie (47:03)
So far no, it's pretty clear yeah and it makes sense because we do that as a consumer. It's just I think as you said like we're so caught up in what we know our brand, we breathe our brand so much that sometimes we just think it's clear enough but you have to see it as an external point of view and just yeah put yourself in the consumer shoes really.

any more questions on that kind of like top bit?

Sophie (47:32)
Exactly, exactly. makes sense. So yeah, so that's what I kind of do with your hero image. As you go down the page, as we said, we've got until about here, right? To capture someone's attention. So we'll look at these three sections in a little bit more detail, but this should kind of be like a brief message, show them what products you want them to buy into. As we get to this bit, I would recommend just bulking this out a little bit more and kind of put in your mission statement there. Something that resonates, that incorporates all of the keywords into all of the things that you do. And then maybe I would change this button to be like,

Julie (51:41)
Awesome.

Does that make sense?

maybe then have a secondary product collection and then have your sign up incentivized to get people over onto your mailing list, which you said at the moment is great. People are actually subscribing, which is really good. And then obviously you've captured somebody's data, which is ultimately the goal. If they're not going to convert in that first time that they land on your website, the other goal would be to capture the data because we want to be able to retarget them with marketing messaging.

But making sure that you're calling out that process because clearly that's what people are interested in. Talking about the quality, talking about the different fruits that you use to diet because it's a really interesting, unique selling point. And you don't necessarily want to put all of the information about it up here because that's information overwhelm as soon as it's on your website. You want to attract me in and then tell me a little bit more. So tease a bit more information. So down here on the bottom of the page, that's where I would basically put that.

your process a little bit because clearly that's something that's really interesting to people if that was called out quite a lot in your in-person markets people are going to want to know about that online as well so I would actually move that down here and then maybe have like the giftable pieces underneath it so it's like here's like it's Christmas gifting here you go this is what you've got secondary product collection essentially like a product edit

And then as we go down here, so I would remove like, you can have like a secondary message down here. So I would almost like up here, talk more to like, you know, your unique selling point. And then maybe down here, because we're talking about, I, if I think back to what you said about, what the feedback that you've got at the market around like the natural food dyes, I would almost make this section where you've got gifted made easy into a bit about

is gonna basically direct people's attention into one thing rather than being like, I could buy a scarf or I could buy a scrunchie or I buy a pillowcase. I've got so many options. I'm a bit overwhelmed. I don't really know what I'm to buy into. Try and channel their attention into one specific thing and then they're gonna find the rest of it anyway. So yeah, I would suggest making this about you and then making this really focused heavily on the products that you want to be known for and to sell.

But products that you really want people to buy into. like that might be the extended variations of the one that you've got at the top, or it might be complimentary add-on products to those. But being really focused in what you put on here in terms of product to buy.

quite a lot of the people that coming through are gonna be new, they don't really know who you are yet, so you can start warming them up. If we're thinking about customer journey, you're attracting them in, you're building a relationship with them, and then as we get down here, that's when you can start selling, so that's when you're gonna have, again, more products that you want people to buy into. So I would say try and keep this to, how many products have you got here? You've got about six products. would, yeah, keep this to about five or six products.

learn more about us or find out more here and then click through to your about page just so that if I don't, if I've never seen you before, if I don't really understand what you do, I'm like, here's the product, great, I can chop that now, but then I'll hear, I'm gonna find out a little bit more about you, build that relationship with you before I make a decision to buy. So I would probably suggest at this stage of your business, just having that link to go to your about page just because.

Sophie (51:46)
Thank

So when we talk about the process, do we talk about the behind the scene, like probably having, you know, a video of a step-by-step, like how do we make it? Yeah, like more around, you know, how do we produce each individual item that is obviously related to all the products that we have shown above.

Julie (53:04)
Yeah, that's a good point. And as well, like the loading time and everything, like on the homepage sometimes can obviously trigger the customer experience and they might be like, well, it's not working. It's not loading. So I'm just exit.

and outs of it. But it could just be a few bullet points and then maybe an image of the process. And then it could be a call to action that clicks through and be like, listen, understand more about our process. And maybe it goes through to a video page where you explain that full process in a way more detail because you don't want to just overload someone with information that they're not asking for, right? So you want to give them a snippet of information and then maybe direct them if they want to find out more.

Yeah, like you could do it in a video that would make it quite interactive. But what I would say is try and make it as short and snappy as possible. Because again, people's attention span when they come onto your homepage isn't going to be like I'm sitting here to watch an hour long video about your process. Like that's kind of not the point. I just want to know a really brief overview. Like so, you know, it could just be like a few bullet points. It's like we use natural food dyes, including blueberries. Here's our favorite scrunchie that was made out of blueberry, whatever. I don't know.

Sophie (53:11)
Thank you.

Julie (53:41)
Awesome. Yeah, that makes perfect sense. I think for me the main kind of mind-blowing element is around focusing on one product. Because I think when we compare or when we have a look at competitors' websites or other websites, they're probably more established. So basically, I focus on just having my mission statement all over.

exactly. One way to get around that would be to just have the image as the as the click through point and then when they click through it's the video and you have like a click button that's like a call to action rather than just having videos on all of your pages because like you say the load time can be really challenging when you do that.

Yeah,

Sophie (54:32)
good.

but as you say, it's not particularly focused in terms of products. So then we don't really know what we're selling. So having that, you know, first section dedicated to a product and the messaging around it and, you know, highlighting what we are doing around the product. think that that's, yeah, that's a light bulb moment for me. And yeah. And then obviously around the...

Julie (54:37)
The best-selling point for me. I've always thought like okay. Let's put everything you know all the the bestsellers And kind of mix mixing around that but as you said, there's Correlation with what we've just introduced So that might also be quite overwhelming for from a consumer perspective and it doesn't have like a storyline, I guess

Sophie (55:01)
Exactly.

Julie (55:06)
you

sell is like the story, the narrative. You're kind of saying, look, you can come to us and you're going to buy your intimates here. But when you're wearing those intimates, maybe you also want the matching t-shirt. Maybe you also want the scrunchie. Maybe you also want the pillowcase, the scarf. It's kind of like, when I used to work in retail, I was in a shop for three years when I was younger. And the main thing, the main thing that got honed into me whilst I was working at that shop is like, add on sales, add on sales. And it's like, you you might come into, I worked in River Island.

That's what you're kind of trying to

Sophie (55:33)
and I worked on the men's wear department and one of the things that people always came to us on the men's wear department for were suits. The men would always go straight to the suit section. So if you're on that suit section, you were literally focused on selling that suit. It didn't matter the fact that we had a whole shop of jeans and t-shirts and whatever, we wanted to sell the suit.

Julie (56:29)
Yeah, that makes sense.

That would be like secondary. Like the main message would be like, right, what size are you in the suit? What fit do you want? What shape do you want? What color do you want? That would be my primary focus. So it's like, I want to sell that first and then think about the add-on sales in addition.

that was what they're coming for. were promoting the suit. They were all over the windows. They were like, first thing that you see in the shop floor, I would be there in the shop floor trying to sell these suits. But then whilst I'm selling that suit, I'm like, hey, do you know what? You're gonna need a shirt to go with this suit. You're gonna need a pair of shoes to go with this suit. You're gonna need a tie to go with this suit. You're gonna need all of these things, cufflinks, whatever.

Sophie (56:31)
Good, good, Okay, cool. Well, one other thing that I was just looking at on your website before we jumped on was just like your shop element. So...

Julie (56:33)
Awesome.

Sophie (56:44)
What I would suggest on here is to have, first of all, using keywords, so obviously you've got intimates, tops, panties. I would probably have a, because if I open this fully, sorry I had it half open because I was looking at my notes at the same time, but if I looked at this fully and I came on your website and I was looking at this on a desktop, what I would suggest doing is having a shop.

Julie (58:05)
and

all of these bits that you've now got currently on your homepage, I would do your product categories and then all your collection edits so that it's really easy for me to be like understand the messages that you're trying to get across or even some of your edits might be like blueberry dyed or orange dyed, I've got no idea what you will fish which fruits you use but all of the different ways that you dye for example that could also be an edit because again we're trying to get across that message that part of your brand right.

So, and I want to buy some pyjamas, click pyjamas. I'm going to go through to that section. That makes it really easy for someone to navigate. And then I would do a secondary button that kind of shops by like edits. So your edit might be your Black Friday sale, for example, your edit might be your bestsellers, your gifting, your wearable art.

button that then drops down into Intimates, tops, panties, accessories, sleep, Vajama sleepwear, layers, scrunchies, and then having all of your product categories laid out in one line essentially to make it really clear for me to be like, I need to shop, click shop.

Sophie (58:17)
And then you'd have like obviously they're about us and then you could also have you've got the process here the natural dyeing so the things that are really important to you that you want to get across have those in those that top banner but try and have it more so that there is a shop button with the categories underneath because it just tells somebody exactly what you want them to do rather than see everything all at once kind of thing.

Julie (58:44)
Yeah, yeah, that makes total sense. think I had one actually I've been told that, you know, from an accessibility perspective, like the less drop down, the better. But then it's a struggle as well, because when you have different type of categories, you obviously want to highlight it, but you just don't want to overload.

Sophie (59:18)
Yeah.

the drop down but also the top bit as well with all the different categories that you have so that's why I find it quite difficult to know like exactly where to add more, where I could add all my collections and yeah.

Julie (1:00:36)
Yeah, it's a good point around the languages that you use as well, because I feel like, yeah, sometimes we, it's the same as, you know, what we put on our website, we feel like people would understand because we're working and breathing the brand. But yeah, I feel like probably intimate was a little bit more of a, it would translate the elegance and the chicness around what we do.

some people probably do but like I would be like I want a pair of underwear like so I would type in underwears but then I wouldn't be able to find it because it's coming up as intimates you know so have a look at like what's more searchable and like categorize those product categories by searchable terms because that's going to help people really understand again why they're there and what you want them to buy into.

What are the key words? I would look at doing some trend research on Google for example and search trend research to see like you've got the intimates for example. Is that the best word to use or should you be using underwear for example? What's more popular, intimates or underwear? Because again, searchable. If I'm trying to find something on your website, I personally wouldn't use the word intimates.

having the call to action of shop, it just indicates to me as soon as I come onto your website, you are a shop, right? Like I obviously kind of know that, I'm gonna know that anyway from like your homepage, but just gives me that extra message. As I said, sometimes consumers are a little bit silly and they're like, what am I doing here? I don't really understand what I'm meant to do. So if I click shop, at least I know, I've to buy something. That's the purpose of my journey here. And then thinking about like the keywords,

It's not necessarily about adding more, it's more about the way they're structured, I'd say. It's like

Sophie (1:00:50)
Exactly.

Julie (1:01:02)
But as you say, maybe from a consumer perspective, they would just type, you know, underwear, panties, you know, even the word breathe. I hesitated between panties and breathe because I would look for panties. But yeah, maybe someone else would look for a breather. Yeah, that's a really good point to understand the language that consumers are actually using, not just what you're feeling like it would be.

Sophie (1:01:08)
that.

Julie (1:01:32)
No.

you also want to make stay true to your brand, right? So like where you want that elegance to come across the word Intimus makes perfect sense. But I guess it's about how you use that. So it might just be in like your dropdown search bar.

Obviously

Yeah.

Sophie (1:01:42)
on your sorry in your menu bar it might be underwear but then when you click through it's like here's our underwear and intimate section like da da da and like tell the story tell the narrative to make it feel that more like elegant message that you want to get across but just remembering that everything that you put on your website is searchable so that's why more so we're trying to think about like

Julie (1:02:47)
Yeah, that's super interesting. I guess testing and measuring is quite key in that situation. you know, when you make the change, like understanding, as you said, based on the data, what people are searching for, and just testing and almost like A B testing everything and having that mindset to constantly evolving and changing if it doesn't work.

that I in my messaging also use the word intimates because that more resonates with our brand. So it's just about trying to like factor in both and get a nice balance between the two.

the broader audience and how people use that terminology basically, because it it varies different person to person, right? Everyone calls something different, different things. So you're never going to have a right or wrong answer in that. It's just a case of like looking at what the data tells you and saying, like Google search engine is coming up saying that underwear is more preferable than intimate. So for the purpose of my shop menu, I'm going to use the word underwear, but then I'm going to make sure

Sophie (1:03:02)
Yeah.

Julie (1:03:18)
Do you ever cut the code

It's all just like marketing, website structures, all of that. It's all just a bit of a test. Like the whole point of business is to be honest, a bit of a test until you crack the until get the sale.

Exactly.

Sophie (1:03:21)
I mean,

though?

Julie (1:03:52)
All the lives.

get them all sales, bet them all like what are they like they're stars you have to like jump around and get on a video game essentially that's what we're trying to do with sales on an e-commerce website.

whoever cracked the code, I don't know, honestly, I'm not sure. But I feel like you definitely, it's not, I don't think the point is to crack the code. I think the point is to carry on learning. The point is to continue evolving because ultimately no one business ever stays in one shape or form its whole life. It's always going to go through evolvements. It's always going to go through growth. So there isn't really a course to crack. It's just about getting to the next level. So think of it like a video game. Like you're trying to get to the next level on Super Mario Kart.

Sophie (1:04:14)
Yeah, yeah. Go on and be like, I've got to the next level. It's like candy crush, knowing that's the thing and it's like, need to get to the next level.

I will print a Mario, you know, Mario Bros. kind of.

That's a really good picture, I'll keep that in mind.

Julie (1:04:18)
That was sick!

Sophie (1:04:25)
Yay! Love that. So have

I definitely achieved level 2 today, I guess.

Julie (1:04:36)
I mean, definitely. You know, when you've got those mini light bulb moments around your business, that's definitely one for me. And yeah, I guess I'll have more questions as I go through it. But I'll probably really soon as well to our session just to comprehend everything. But yeah, no, it's been eye opening in terms of grouping and making sure.

you got any more questions just to summarise? Like have you got anything else you wanted to share or like how have you found that feedback? Is that helpful?

Sophie (1:05:43)
Yeah.

to change this website and to make sure that we are attracting the right people and we are converting throughout the different pages as well. So yeah, it makes a lot of sense and thank you so, so much for your feedback.

little bit of a customer psychology behind it as well, like what you need first to capture the attention of a consumer and the narrative that you want to bring with you. And I feel like now looking at it, it's pretty, you know, now it's kind of scrimmed at me, like it's busy. I'm not understanding very clearly the message there and it's good. I feel like, you know, I was stuck with this and now I feel like, my God, like there's so much potential to

Julie (1:05:53)
Yes.

anytime. think, yeah, like sometimes we just need a second feedback, like a second pair of eyes on what we're doing. Like I say, we work in our businesses day in, day out. We understand it. We know what we do, but getting that across the world isn't always the easiest thing. And it's really easy to just like get stuck in this little loop and just go around in circles and like trying to change little things. But actually sometimes you need to look at like the bigger picture from a different perspective. So it's always good to get outside opinions and hopefully I'm really

You're welcome

Yes.

Sophie (1:06:18)
interested to see like if you start making any of these tweaks out what happens with your conversion rate so please keep me updated on that.

Julie (1:06:25)
I'll definitely let you know.

Sophie (1:06:27)
Amazing. Well,

Julie (1:06:39)
Well, thank you so much Sophie for inviting me and yeah, for anyone interested in toxic free and healthy snow fashion brand, you can visit my website on [www.shopsinseparable.com](http://www.shopsinseparable.com/). I'm also on Instagram and TikTok on the shop inseparable. So yeah, I'll be happy to see you.

thank you so much for joining me today and letting me analyse your business. It's been a pleasure to talk to you. For anyone listening that wants to go and check out your website, how would they find you?

Sophie (1:07:02)
Amazing,

Julie (1:07:05)
Thank you, have a good day, bye!

thank you so much. Bye.