The Remote CEO Life Podcast

Why Epic Packaging Matters for Your Product - and How to Source With Denisa Parker

Sophie Biggerstaff Season 1 Episode 30

Your packaging isn't just a box – it's part of your customer journey, brand identity, and conversion strategy.

I'm joined today by Denisa Parker, founder of sustainable branding and packaging design agency Kind & Ivy. With a background in environmental science and a passion for meaningful design, Denisa helps conscious product-based businesses create memorable packaging that stands out and aligns with their values.

Packaging is a topic that comes up constantly with my clients – from how much to invest, to quantities, to sustainability – and in this episode, Denisa answers it all.

Here's what we cover:

  • Why your packaging is a sales tool, not just an aesthetic choice
  • How to design packaging that aligns with your brand story
  • Common packaging mistakes small businesses make
  • How to source packaging (and how much to order!)
  • Budgeting for packaging when you’re just getting started
  • Sustainability tips for packaging that doesn’t harm the planet

If you're planning your first product launch or looking to elevate your brand experience, this episode is packed with must-know advice.

📍 Connect with Denisa:

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About The Remote CEO Podcast:

This podcast is for freedom-seeking online entrepreneurs, offering practical, actionable advice to help you step up into your new role as CEO by building an online business that works for you - not one you work for.

Hosted by Sophie Biggerstaff, an online business mentor, e-commerce founder, mental health advocate, and full-time digital nomad. 🙋‍♀️

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