The Remote CEO Life Podcast
I’m Sophie Biggerstaff, an online business mentor, 2x podcast host, e-commerce founder, mental health advocate, and full-time digital nomad. 🙋♀️
After spending 13 years in the corporate world working with major fashion brands like Ralph Lauren, Burberry, and Kate Spade, I broke free from the conventional 9-to-5 to chase my dream of living and working anywhere in the world. 🌍
Now, I’m on a mission to help aspiring entrepreneurs build businesses that provide the freedom to live life on their own terms.
Through actionable advice, personal experiences, and expert insights, my podcast is dedicated to supporting entrepreneurs (and aspiring entrepreneurs) as they step into their role as CEO of their own online businesses.
Whether you’re just starting out or looking to grow your online business, here you’ll find the inspiration and guidance you need to build a life that’s authentically aligned with your goals.
Subscribe to start your online business journey!
The Remote CEO Life Podcast
The Reality of Starting a Fashion Brand with No Industry Experience With Faye Fable Petite
Starting a fashion brand sounds exciting – but when you don’t have experience in the retail industry, the reality can feel overwhelming fast.
In this episode I’m joined by Faye, founder of Fable Petite – a womenswear brand designed specifically for petite women. Fae is halfway through the process of developing her first collection and generously shares what she’s learned (and struggled with) so far.
From the emotional rollercoaster of product development to the challenge of navigating supplier conversations without a background in fashion – this is a real, unfiltered look at what it's like to build a brand from scratch.
We talk about:
- What Fae thought product development would be like vs what it’s actually been
- How she’s navigating supplier conversations with limited experience
- The mindset blocks that show up when you're doing this for the first time
- Why so many early-stage founders feel overwhelmed – and how to move through it
If you’re in the early stages of building a product-based business and feeling unsure or underqualified – this episode will make you feel seen, supported, and way less alone.
🧵 Follow Fae’s journey:
- Website: fablepetite.com
- Instagram: @fablepetite
🎧 Like what you hear? Subscribe, leave a review, or share with a founder friend who’s just starting out.
About The Remote CEO Podcast:
This podcast is for freedom-seeking online entrepreneurs, offering practical, actionable advice to help you step up into your new role as CEO by building an online business that works for you - not one you work for.
Hosted by Sophie Biggerstaff, an online business mentor, e-commerce founder, mental health advocate, and full-time digital nomad. 🙋♀️
👆Want to start an online business? Take my quiz to help you get started
👆 Want to achieve more freedom in your life? Find out how you can make it happen in my free masterclass.
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