The Remote CEO Life Podcast

Running a Social Impact Brand While Navigating Mental Health With Tony O'Neil

Sophie Biggerstaff Season 1 Episode 18

What happens when your business is rooted in purpose - but your own wellbeing starts to suffer?

In this episode, I’m joined by Tony O’Neil, founder of Animalia Apparel - a Glasgow-based fightwear brand with a powerful social heartbeat. Tony started Animalia after working in youth sports development and seeing first-hand how much his local community needed more support and connection.

Now, he partners with world-class fighters, reinvests profits into youth-led community activities, and even invites locals to help design products. But behind the impact is a raw, honest story of what it really takes to build a business while managing poor mental health.

In this episode, we talk about:

  • The origin story of Animalia and its community-driven mission
  • What it’s like to fall into entrepreneurship without a clear roadmap
  • How Tony navigated burnout and mental health challenges while leading a brand
  • Why your wellbeing must come first — even when others are relying on you
  • The power of going back to basics and building stronger business foundations

Whether you're running a mission-led brand or just need a reminder that it's okay to slow down - this episode is honest, human, and full of heart.

🥋 Check out Animalia Apparel:

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About The Remote CEO Podcast:

This podcast is for freedom-seeking online entrepreneurs, offering practical, actionable advice to help you step up into your new role as CEO by building an online business that works for you - not one you work for.

Hosted by Sophie Biggerstaff, an online business mentor, e-commerce founder, mental health advocate, and full-time digital nomad. 🙋‍♀️

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