The Remote CEO Podcast

S116. Setting up a multi brand ecommerce store with luxury fashion brands with Carlene, founder of Kids Life Clothing

Sophie Biggerstaff Season 1 Episode 16

I was first introduced to the founder of Kids Life Clothing Carlene back in 2020 when we connected over LinkedIn, she came to me with her idea of starting a childrenswear multi-brand ecommerce website, but having limited experience in the retail industry, she just didn’t know how to execute this.

I worked with Carlene on outreaching and onboarding and buying in to some of the world biggest premium luxury fashion brands for her to stock on her website, these included the likes of Juicy Couture, Tommy Hilfiger, Calvin Klein, Hugo Boss, DKNY to name a few.

The set up of this business wasn’t always smooth sailing though, but Carlene is probably one of the most ambitious and determined people I know so I wanted her to share her story as inspiration for anyone considering starting a product business.

In this episode Carlene talks about some of the limitations we faced when we were on boarding the brands, why she consulted business support to help her start out and where she should invest next to grow the business further.

You can check out Kids Life Clothing here: www.kidslifeclothing.co.uk and on instagram @kidslifeclothing

About The Remote CEO Podcast:

This podcast is for freedom-seeking online entrepreneurs, offering practical, actionable advice to help you step up into your new role as CEO by building an online business that works for you - not one you work for.

Hosted by Sophie Biggerstaff, an online business mentor, e-commerce founder, mental health advocate, and full-time digital nomad. 🙋‍♀️

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